Digital Marketing
WHAT IS MARKETING?
-
Marketing is a process that a company
carries out in order to promote selling or buying of products. This is one of
the most important processes where company can market their products to the
businesses or the consumers directly.
-
This process includes advertising the
products, selling them and making them reach the right customers.
-
“The science and art of exploring,
creating and delivering value to satisfy the needs of a target market at a
profit”, is the definition given by the father of Marketing, Dr. Philip Kotler.
-
It is said that, promoting the
right product at the right price and in the right place is
the true marketing.
-
These 4 Ps play a crucial role in the
whole marketing process.
Let
us learn in details about these 4Ps:
1) Product:
Product is something that a company
produces after understanding the demands of a consumer and tries to sell these
products to the target audience.
In order to make the product unique, the
below points should be focused upon:
A) Design
B) Features
C) Brand
Name
D) Product
Variety
E) Quality
F) Services
G) Packaging
H) Returns
I) Price
range
2) Price:
Price is a thing that the company charges
for its products. Price is decided keeping in mind various factors like the
cost of production, promotion, etc.
3) Promotion:
Promotion is done so that the target
audience comes to know about that specific product and coax those audience to
buy the products.
Advertising and publicity plays a =n
important role when it comes to promotion of anything.
4) Place:
The journey of a product from the manufacturer to the
consumer comes under the ‘Place’ phenomenon.
Introduction to
Digital Marketing:
Any marketing done through
the digital medium is known as Digital Marketing.
Digital Marketing was
first used almost 100 years back when it helped a show organiser sell their
show tickets through advertising their show on radio.
Many people don’t have a
clear idea about digital and internet marketing. Digital marketing and internet
marketing are two different terms.
Marketing of products or
services that consists of electronic devices such as TV, radio, smartphones, etc.
TV, radio, phones
marketing are offline digital marketing whereas social media marketing, content
marketing, email marketing comes under the online digital marketing.
Why is Digital Marketing
Important?
There was a time when we
used to see huge billboards especially alongside busy roads. This is
traditional marketing.
People had to invest a
huge amount in traditional marketing. They couldn’t even monitor if the
advertisement is reaching their target audience or not.
Many had a much less
income as compared to the expenses they did to market their products and
services in a traditional way.
Digital marketing is where
your attention is. You don’t have to move anywhere unlike traditional
marketing.
For eg, suppose you are
driving on a busy road and there’s a billboard at the side if the road, you
will have to move your eyes to look for what the billboard says and that could
make you loose your focus upon driving.
But digital marketing is
something different. You’re driving a car, you’re playing radio, digital
marketing can be done through this medium too, where you don’t have to disturb
your focus and you can drive safe.
Or just think that how
often will you look for a billboard when you’ve your smartphone in your hand.
A report says that 9% of
the drivers in the world are on the phone either texting or calling, this makes
it clear that billboards don’t have a future in the world of marketing.
Also, when you purchase or
rent a place to put an ad on it or while you put an ad in a magazine, you’re
taking a shot in the dark that it’ll reach your target audience, but the fact
is that monitoring this is impossible in traditional marketing.
The most cost effective
way to market the services or products is Digital Marketing in today’s world.
Digital Marketing allows
you to monitor if the ads are reaching your target audience or not.
Digital marketing has a
potential to keep your customers engaged.
About 2.34 billion people
(one third of the population on earth) use social media platforms regularly as
a report in 2019.
Source:lyfemarketing.com
In traditional marketing
people had to wait for weeks or even months to check for what are the
startegies that’ll make their campaigns successful. But, such is not the case
with digital marketing. In digital marketing you can monitor the real time
results of your campaign and accordingly monitor the strategies of your
marketing.
Web analytics helps you to keep a track upon the
below things:
- the
number of visitors that come to your site,
- shows
you the pages they visited
- shows
you the time range that people spent on specific pages / site.
Let us now focus upon the
types of Online and Offline Digital Marketing:
A)
Online Digital Marketing:
Click on the below topics to know more:
1) Search Engine Optimization (SEO)
2) Social Media Marketing (SMM)
3) Search
Engine Marketing (SEM)
4) Content
Marketing
5) Email Marketing
B)
Offline Digital Marketing:
1)
Television Marketing
2)
Radio Marketing
3)
Phone Marketing
As
the 4 important ‘P’s we saw above, there are important 5 ‘D’s too. These
5Ds are as follows:
1) Digital
Platforms
2) Digital
Technology
3) Digital
Devices
4) Digital
Media
5) Digital
Data
Digital Marketing is a
booming industry and is expected to be a much higher paying industry for the professionals.
Be it a startup firm or a
very old and famous established company, everyone is in need of digital
marketing. Hence, digital marketing as a career is one of the best choices.
So, basically it can be
said that digital marketing is the future of marketing as it allows you to keep
a track of each and every step you go through that helps you make your
campaigns successful.
_ARJUN B. SHARMA
Comments
Post a Comment
If you have any doubts or suggestions regarding the posts, please let me know.