Your Daily Digital Dose of Digital Marketing and Motivation.

  Raw natural resources are taken and transformed into products and get disposed of. Whereas, a circular economy focuses upon filling up the gap production and the natural ecosystems’ cycles. The rate at which people are using the scarce resources will eventually bring the day too soon when the mankind would run out of these resources. It’s a single planet but we are using as if we have more than just one. Hence, the circular economy is way too essential as we humans are ultimately dependent upon it. The World Economic Forum’s Definition of Circular Economy says, “A circular economy is an industrial system that is restorative or regenerative by intention and design. It replaces the end-of-life concept with restoration, shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse and return to the biosphere, and aims for the elimination of waste through the superior design of materials, products, systems, and business models. ”   The...

  WHAT IS MARKETING? -         Marketing is a process that a company carries out in order to promote selling or buying of products. This is one of the most important processes where company can market their products to the businesses or the consumers directly. -         This process includes advertising the products, selling them and making them reach the right customers. -         “The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit”, is the definition given by the father of Marketing, Dr. Philip Kotler. -         It is said that, p romoting the right p roduct at the right p rice and in the right p lace is the true marketing. -         These 4 Ps play a crucial role in the whole marketing process. Let us learn in details about these 4...